Can you describe your website products in 10 seconds? How about in less than 5 seconds? Can your customer find the right product in less than 5 seconds? Can you provide an authentic and effective sales pitch for your website product with a single sentence? Can your product images evoke a positive emotional reaction in shopper? Do you know what your customer really wants?
With websites/brands stuck in the mindset of self-perceived excellence, the number of competitors is drastically increasing, with more and more of them offering cheaper products or value-added services. Customers are spending less and less time on websites, easily switching them, dissatisfied with their website experience. Customer loyalty to the websites is fading. The window to convince customers to buy product from the website is shortening rapidly.
Those organizations that understand what their customers want, which can deliver great website content, product unique selling points and provide great customer experience are already widening the gap (trust, conversions, revenue) over those companies that are failing to achieve that.