Performing competitive benchmarking and provide a client with it’s standing in the relevant market. Highlighting the weaknesses in client’s business strategy and coach a client on refocusing from a strategy based on data volume to a strategy based on business value and customer satisfaction
Using in-house Customer-Centric Framework tools (tools that model the website product info through customer’s lenses) to perform the client’s data & website content health check, analyse the gap between client’s website info and optimal customer experience, highlight the website and data weaknesses and shortcomings and provide a plan for improvement of backend processes.
Coaching the client on how to transform its data and website into authentic and effective sales pitch information. Building a digital mindset by coaching all relevant stakeholders.
