I believe that every website should provide the customer with the right information about the product and will help customer to quickly find the right product, enabling fast and smooth purchasing online experience.
Mission
To coach a client on what their customers really want. I do this by providing the client with the most accurate assessment of their data and the website content, by comparing client’s website product info against their customer’s feedback. I present the client with competitive benchmarking info (i.e. standing in the relevant market), gap analysis and website health-check results and solutions to improve their backend processes, enhance their AI algorithms, optimize utilization of their resources and improve business strategy in order to optimize customer’s interactivity with the website, minimize website abandonments and maximize conversions, leads and click-through rates.
Values
Customers are always right about the product. It is essential to listen to what the customers say and what the customers want.
Brands shouldn’t be complacent and stuck in their belief that they provide high quality products and services. They should always see where they stand against competition and aim for continuous product improvement.
Embrace the evolving customer – in the world where consumer becomes more choice aware than ever it is essential for all stakeholders to put themselves in customer shoes and differentiate between what is and what is not relevant to the customer.
